Crocs went from struggling to its most profitable year in 2020 through celebrity collabs with Justin Bieber and Post Malone, influencer partnerships, and a strong TikTok push that reached Gen Z.
How did Crocs make a comeback? Just a few years ago, the brand was dead, but not anymore. 2020 was their most profitable year ever. They accomplished this via a three-pronged approach: collaborations, partnering with Bieber, Post Malone, and others; influencers, working with the likes of Michael Lee; and of course, TikTok, creating content here and introducing the brand to Gen Z. But what do you think of them? Are you ready to rock the Croc?
