Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How did Logan Paul’s prime afford a $7mm Super Bowl ad? #ksi #loganpaul #superbowlads #drinkprime

Name: How did Logan Paul’s prime afford a $7mm Super Bowl ad? #ksi #loganpaul #superbowlads #drinkprime
Uploaded: 2023-02-13T16:52:20+00:00
Duration: 36 s
Channel: Brendan Gahan
Description: The video explains how the creator‑driven beverage brand Prime, co‑founded by Logan Paul and KSI, leveraged its massive, community‑centric following to…

13 Feb 2023 · 1 min

Watch on YouTube

0:36

The video explains how the creator‑driven beverage brand Prime, co‑founded by Logan Paul and KSI, leveraged its massive, community‑centric following to become the sixth‑largest player in its category within a year, generating over $250 million in sales. This rapid growth funded a $7 million Super Bowl commercial, making Prime the first creator‑owned brand to secure such a high‑profile ad slot. The brand also landed a multi‑year partnership with the UFC, replacing Coca‑Cola’s BodyArmor as the official sports‑drink, and announced expansion into markets such as Australia, India, and South Africa. The narrative positions creator‑owned, community‑powered brands as a new competitive moat that can outpace traditional companies.

Chapters

Creators are changing the game. Paul and KSI's Prime just made history as the first creator brand with a Super Bowl commercial. How did the two afford a $7 million Super Bowl ad? They've turned their brand into a worldwide phenomenon. In just one year, they've skyrocketed to become the sixth largest brand in their category with over $250 million in sales. And that's not all. They've just signed a multi-year UFC deal where they're replacing Coca-Cola's BodyArmor sports drink and launching in Australia, India, South Africa, and more. Creator-owned and operated brands are taking over, and they're not waiting for traditional brands to catch up. Community is the new competitive moats, and creators are killing it.