Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How did Slim Jim recover from their branding and sales slump? YouTube #shorts

Name: How did Slim Jim recover from their branding and sales slump? YouTube #shorts
Uploaded: 2021-06-19T16:15:00+00:00
Duration: 23 s
Channel: Brendan Gahan
Description: The short explains how Slim Jim, once struggling, revived its brand by hiring the operator of the fan account “Slim Jim's Doing Things.” The company…

19 Jun 2021 · 0 min

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0:23

The short explains how Slim Jim, once struggling, revived its brand by hiring the operator of the fan account “Slim Jim's Doing Things.” The company abandoned bland corporate posts in favor of quirky meme content, which grew its Instagram following from about 5,000 to 1.3 million and contributed to a reported 30 % sales increase. The narrative emphasizes the shift from corporate to quirky as the key to winning, ending with a call to like and follow for more content.

A few years ago, Slim Jim was failing. Today, the brand is thriving, and it all started when they hired someone running the fan account Slim Jim's Doing Things. They shifted from boring corporate posts to memes and went from 5,000 to 1.3 million followers on Instagram, as well as generating a 30% increase in sales last year. They managed to win by focusing on the quirky over the corporate. Like and follow for more.