Tesla skips traditional ads by partnering with influencers, creating shock-value products like a flamethrower, and hiding Easter eggs in cars that owners can't stop talking about. The strategy turns customers into marketers.
Did you know that Tesla doesn't advertise? So how do they generate so much buzz? Here are the 3 secrets to market like Musk. Collaborate. They've given access to the biggest influencers. Shock value. They make products like flamethrowers just to generate press. Create evangelists. Teslas are filled with Easter eggs, always giving owners something new to talk about. You don't need money to sell, and Tesla's approach proves it.
