Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How does tiktok shop work? #tiktokshopping #tiktokshop #tiktokmoney #tiktokcommerce #tiktoklive

Name: How does tiktok shop work? #tiktokshopping #tiktokshop #tiktokmoney #tiktokcommerce #tiktoklive
Uploaded: 2023-03-20T15:02:52+00:00
Duration: 35 s
Channel: Brendan Gahan
Description: In this short explainer, the speaker outlines TikTok's emerging commerce feature, TikTok Shop, and its associated Creator Affiliate Marketplace. Brands…

20 Mar 2023 · 1 min

Watch on YouTube

0:35

In this short explainer, the speaker outlines TikTok's emerging commerce feature, TikTok Shop, and its associated Creator Affiliate Marketplace. Brands can open a TikTok Shop, upload products, and make them purchasable directly on the platform. Creators then access the Creator Affiliate Marketplace, where they can browse and select products they like, promote them in TikTok videos or live streams, and earn a commission on each sale. The system also provides brands with analytics to identify which creators generate the most revenue, often leading to direct brand partnership deals for top performers. The speaker notes that the product is currently in beta and that TikTok is gradually adding more brand partners.

Chapters

Want to make money on TikTok? They're low-key building an amazing tool. One you probably haven't seen yet. I'm going to break down how it works and how you as a creator or brand can use it. Brands launch a TikTok Shop and upload products for sale. But what's fascinating is that creators can then go and select the products they love via the Creator Affiliate Marketplace. Select the ones they like and sell them. They can do this by featuring them in TikToks or Lives. With each sale, the creator earns a percentage. On top of this, brands can see which creators are actually driving the most revenue. So this often leads to the top-performing creators getting direct brand deals. Right now the product is still in beta, but he's slowly adding more partners.