Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How draft kings dominated influencer marketing #draftkings #influencermarketing #airrack #influencer

Name: How draft kings dominated influencer marketing #draftkings #influencermarketing #airrack #influencer
Uploaded: 2022-11-06T16:51:23+00:00
Duration: 29 s
Channel: Brendan Gahan
Description: In this brief commentary, the speaker highlights DraftKings' dominant use of influencer marketing during the first week of the NFL season. DraftKings…

6 Nov 2022 · 0 min

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In this brief commentary, the speaker highlights DraftKings' dominant use of influencer marketing during the first week of the NFL season. DraftKings secured brand deals with 17 of the top 200 influencer‑sponsored YouTube videos, generating about 25 million views and propelling the app to the #2 spot among sports apps. The speaker notes DraftKings' roughly $6 billion market cap, emphasizing that the company can afford such campaigns. The narrative frames sports betting as a data‑driven business that relies on attracting qualified users, positioning the influencer results as a testament to the power of this marketing approach.

Odds are you've seen these guys advertised with your favorite YouTuber. In the first week of the NFL season, they did brand deals with 17 of the top 200 influencer-sponsored videos on YouTube. How do you think that worked out? They generated 25 million views and hit number 2 in sports apps. With a current market cap of about $6 billion, they've got plenty of money to spend. But this is a testament to the impact of influencer marketing. More than any other category, sports betting is a data-driven business. They need qualified users to thrive. So are you at all surprised by the results?