How many million follower creators are in TikTok? #tiktokgrowth (h/t @kyurieff at #TheInformation)
16 Sept 2022 · 0 min
0:19
In a brief spoken commentary, the speaker reveals the number of creators with at least one million followers on three major platforms: 23,000 on Instagram, 32,800 on YouTube, and 39,000 on TikTok. The speaker interprets these figures to argue that TikTok has sparked 'influencer inflation' within the creator economy, whereby TikTok creators achieve greater fame relative to their financial earnings compared to creators on other platforms.
