How popular are YouTube shorts? Is long form YouTube dead? #youtubeshorts #youtubeshort #longform
14 Nov 2022 · 0 min
0:22
The video reports that Shorts are a major driver of rapid channel growth, with 34 of the 50 fastest‑growing YouTube channels being Shorts‑focused. However, long‑form videos are not being abandoned: YouTube’s own research shows that 59% of Gen Z viewers watch longer versions of videos they first discover on short‑form apps. The speaker frames Shorts as a discovery engine or “trailer” that directs viewers to full‑length content, suggesting that Shorts boost visibility while long‑form remains essential.
