Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How Starbucks Uses The Law Of Reciprocity: YouTube #shorts

Name: How Starbucks Uses The Law Of Reciprocity: YouTube #shorts
Uploaded: 2020-11-28T22:52:18+00:00
Duration: 28 s
Channel: Brendan Gahan
Description: In this short video, the speaker explains that Starbucks offers a free coffee on a customer's birthday as a strategic use of the psychological Law of…

28 Nov 2020 · 0 min

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In this short video, the speaker explains that Starbucks offers a free coffee on a customer's birthday as a strategic use of the psychological Law of Reciprocity. By giving a pleasant gift, Starbucks triggers a subconscious urge in customers to return the favor, often leading them to make additional purchases beyond the free drink. The speaker notes that this tactic likely increases sales and brand loyalty. The video ends with a teaser that a future segment will explore why Starbucks frequently misspells customers' names on their cups.

Why does Starbucks give you a free coffee on your birthday? You'll want to hear the fascinating reason. Psychologists believe that when someone does something nice for you, that it taps into our deep-rooted psychological urge to do something nice in return. Oftentimes we even give more than we got. This is called the Law of Reciprocity, and Starbucks thinks that this will make you buy even more from them just because they gave you a free coffee. And you probably do. Now if we could only get them to spell our names right. I'll share why Starbucks chooses to misspell your name another time.