Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How tiktok search drives views. #tiktoksearch #tiktoksearches #tiktokseo #tiktokvsgoogle #tiktok

Name: How tiktok search drives views. #tiktoksearch #tiktoksearches #tiktokseo #tiktokvsgoogle #tiktok
Uploaded: 2022-11-22T20:32:39+00:00
Duration: 32 s
Channel: Brendan Gahan
Description: In this short video, the creator explains a personal experiment testing TikTok's new search-driven discovery. They posted 19 videos with maximum-length…

22 Nov 2022 · 1 min

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In this short video, the creator explains a personal experiment testing TikTok's new search-driven discovery. They posted 19 videos with maximum-length (2,200‑character) descriptions and compared them to a prior set of 19 videos with short descriptions. The long‑description videos averaged about 37,000 views each, roughly three times the ~10,000 average of the short‑description set. While TikTok analytics do not directly attribute views to search, the creator suggests the description length may be influencing SEO and plans to keep using long descriptions. The video ends with a call for viewers to share their own TikTok SEO experiences.

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With TikTok's push to search, they expanded descriptions to 2,200 characters. So I posted 19 videos with really long descriptions to test SEO. Here's what I found. Those videos averaged 37,000 views each, but the previous 19 videos with short descriptions averaged about 10,000 views each. So videos optimized for SEO got over 3 times the amount of views. Nowhere in the analytics does it attribute views to search, so I can't say definitively that the descriptions caused the increase, but I'll probably continue to add long descriptions just in case. Have you played with TikTok SEO yet? What results What have you seen?