Get press coverage without a PR agency by demonstrating real expertise, joining relevant Twitter conversations, and giving journalists what they need: data, quotes, case studies. The speaker landed features in The New York Times and Fast Company by building authentic relationships with reporters on the platform.
Here's 3 steps for you to get press without hiring an expensive PR agency. I've been in the New York Times, Washington Post, Fast Company, and a bunch of others. These all came from one place: Twitter. That's still where reporters hang out and find sources. But here's what you need to know. 1. Show what you actually know. For me, that's working in social media advertising since 2006. 2. Participate. Share your opinions and expertise. Look for others talking about the topics relevant to you and respond thoughtfully. 3. Always give, rarely ask. If you talk about your area of expertise, inform real build relationships, reporters will come to you. When that happens, be an amazing source. Give them data, quotes, case studies. This isn't some overnight hack. You gotta do the actual work. Be patient, and you'll see I'm right.
