MrBeast revealed three thumbnail rules at VidSummit: keep them simple and colorful, mock them up on YouTube's homepage to check they stand out, and test two to three versions per video, switching if clicks drop.
MrBeast has spent millions to figure out the perfect YouTube thumbnail, and he just revealed his 3 biggest secrets at the VidSummit conference in LA. First, make them simple, visible, and colorful. Second, study how your thumbnail looks by Photoshopping it on the homepage. Does it stand out amongst the competition? Third, test. MrBeast makes 2 to 3 versions of a thumbnail for each video. If he's not getting enough views, he'll swap it out. If you found this data helpful, favorite this video so you can come back to it later.
