Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How to sell 16k rubiks cubes? @Moriah Elizabeth @springforcreators #moriahelizabeth #creatoreconomy

Name: How to sell 16k rubiks cubes? @Moriah Elizabeth @springforcreators #moriahelizabeth #creatoreconomy
Uploaded: 2022-07-18T13:00:21+00:00
Duration: 39 s
Channel: Brendan Gahan
Description: In this brief segment, the speaker recounts how DIY creator Moriah Elizabeth turned a popular fan comment into a successful product partnership with…

18 Jul 2022 · 1 min

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In this brief segment, the speaker recounts how DIY creator Moriah Elizabeth turned a popular fan comment into a successful product partnership with Rubik's. After a viewer suggested she should have her own Rubik's Cube, Moriah engaged with the idea, approached Rubik's through the Spring platform, and launched a custom‑branded cube that ultimately sold around 16,000 units. The story highlights the power of monitoring comment sections for product ideas and demonstrates how creators can leverage audience feedback to drive merchandise collaborations.

Chapters

I think she ended up selling about 16,000 Rubik's Cubes. And it started life as a comment. We had an amazing YouTube creator called Moriah Elizabeth on Spring. She's a DIY craft creator. On one of her videos, she took an old Rubik's Cube and I painted the Rubik's Cube. Anyway, one of her fans in the comments said Moriah should totally have her own Rubik's Cube. Got a lot of likes, a lot of traction. Moriah commented back, that's a great idea. We actually went out to Rubik's Cube and posed as an initiative and we're like, huge creator. She really engaged your audience, could we do it? So, you know, it's a great call out for creators. Are you scouring the comments section? Because the clue is in the comments.