How well do tiktok ads perform Vs tv? #tiktokads #tvads #digitaladvertising #advertising #commercial
13 Nov 2022 · 0 min
0:13
In a brief commentary, the speaker compares the effectiveness of TikTok advertising to traditional TV advertising. Citing a recent study of eleven campaigns, they state that TikTok ads delivered roughly twice the return on ad spend (ROAS) that TV ads achieved. Additionally, the speaker highlights that TikTok has become the fastest‑growing channel for product discovery, underscoring its rising importance for marketers.
