Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How will tiktok monetize search? #tiktokvsgoogle #tiktoksearch #tiktoksearches #douyin #tiktokads

Name: How will tiktok monetize search? #tiktokvsgoogle #tiktoksearch #tiktoksearches #douyin #tiktokads
Uploaded: 2022-10-03T09:31:37+00:00
Duration: 26 s
Channel: Brendan Gahan
Description: The speaker outlines TikTok’s emerging plan to turn search into a revenue source. They note that about 40% of young users already turn to TikTok or…

3 Oct 2022 · 0 min

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The speaker outlines TikTok’s emerging plan to turn search into a revenue source. They note that about 40% of young users already turn to TikTok or Instagram instead of Google when looking for lunch spots, indicating a shift in search behavior. On Douyin, the Chinese counterpart, location‑based videos include clickable ads and links that let viewers make restaurant reservations or book travel directly. If TikTok implements comparable functionality, it could open a new ad‑driven revenue stream that pulls money away from traditional search‑related platforms such as Yelp, travel booking sites, and Google Search.

Here's a glimpse at how TikTok plans to monetize search. They've already managed to shift consumer behavior, with 40% of young people already using TikTok or Instagram when searching for a lunch spot. They're not using Google. On Douyin, the Chinese version of TikTok, clickable ads and links appear on location-based content. These are used to make reservations and book travel. Assuming TikTok adopts this same functionality, it unlocks a whole new revenue stream, taking ad dollars from Yelp, travel sites, and of course, Google search.