Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Instagram influencers are breaking the law 😬 #shorts #influencermarketing #instagraminfluencers

Name: Instagram influencers are breaking the law 😬 #shorts #influencermarketing #instagraminfluencers
Uploaded: 2021-10-29T15:28:05+00:00
Duration: 29 s
Channel: Brendan Gahan
Description: A study of 20 million Instagram posts found that 76% of paid promotions lack disclosure or hide it. The FTC fines violators heavily: a skinny-tea company…

29 Oct 2021 · 0 min

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A study of 20 million Instagram posts found that 76% of paid promotions lack disclosure or hide it. The FTC fines violators heavily: a skinny-tea company paid over $1 million for non-compliance. Brands asking influencers to conceal sponsorships are breaking the law.

Instagram influencers are breaking the law. A recent study evaluated 20 million posts. They found that 76% of sponsored content had no disclosure whatsoever, or it was hidden from view entirely. Not disclosing something as an ad can have serious repercussions with the FTC. In fact, last year this skinny tea company was fined over $1 million for not abiding by the rules. Working with brands that ask you not to disclose is sketchy, dishonest, and illegal.