A Swedish study showed applause length depended on what other people did, not performance quality. Online, posts with thousands of comments get more engagement than identical posts with few comments. The speaker asks you to comment, using the same trick.
An obscure psychology study out of Sweden reveals why content isn't king. Professors had groups of students all watch the same performances, and it turns out the quality of that performance didn't influence applause. Instead, the length of an ovation was influenced by how other members of the crowd behaved. The performance had no effect. And the same is true online. You're more likely to engage with this TikTok if it has 1,000 comments than if it had 10. Is it true? Let me know in the comments down below.
