Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Is Tiktok overtaking google search?! #googlesearches #tiktoksearches #tiktoksearch #douyin

Name: Is Tiktok overtaking google search?! #googlesearches #tiktoksearches #tiktoksearch #douyin
Uploaded: 2022-09-11T13:00:04+00:00
Duration: 32 s
Channel: Brendan Gahan
Description: In this short commentary, the speaker examines the reported shift of Gen Z users from Google to TikTok for search queries. He draws a parallel with…

11 Sept 2022 · 1 min

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In this short commentary, the speaker examines the reported shift of Gen Z users from Google to TikTok for search queries. He draws a parallel with China’s market, noting that Douyin (the Chinese version of TikTok) has been established longer and that Baidu, China’s dominant search engine, experienced a 44% drop in visits during Q1. Experts are cited as attributing this decline to the rise of algorithmic shopping, where recommendation engines anticipate user needs before a traditional search is performed. The speaker questions whether similar dynamics are emerging in the United States and invites speculation on the future of search behavior there.

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Okay, so everyone is talking about how Gen Z is shifting search behavior from Google to TikTok. But is that really all that's happening? Now, Douyin has actually been around a lot longer in China, so we can draw some correlations by comparing to Baidu. And Baidu actually saw visits decline by 44% in Q1. Now, experts actually point to the rise of algorithmic shopping as the reason. Items are actually being recommended and anticipated before search is even needed. So I wonder, do you think that's some of what's happening here, or is that something that we can anticipate? And I wonder if that's some of the behavior that we're going to see here in the US. What do you think?