Is TikTok turning into Facebook? YouTube #shorts
26 Jun 2021 · 0 min
0:16
In this YouTube Shorts video, the speaker draws a parallel between Facebook’s dramatic drop in organic reach after it introduced promoted posts in 2012—falling to under 5%—and TikTok’s current high organic reach of about 118% as it begins testing similar paid promotion features. The speaker asks whether TikTok’s organic reach will sustain its current level or eventually suffer the same decline that Facebook experienced, prompting viewers to consider the potential impact of monetization tools on platform visibility.
