Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Key takeaways from creator economy live #cel #creatoreconomy #creatoreconomylive #cel23 #conference

Name: Key takeaways from creator economy live #cel #creatoreconomy #creatoreconomylive #cel23 #conference
Uploaded: 2023-01-31T19:16:06+00:00
Duration: 31 s
Channel: Brendan Gahan
Description: In this brief talk, the speaker recounts attending two major events—CES and Creator Economy Live—within a month, highlighting networking with marketers…

31 Jan 2023 · 1 min

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In this brief talk, the speaker recounts attending two major events—CES and Creator Economy Live—within a month, highlighting networking with marketers from brands like Taco Bell and platforms such as TikTok and Meta. The speaker participated in a panel discussing creator economy trends and observes a pivotal shift: creators are increasingly establishing their own businesses and directly monetizing their audiences, moving away from the traditional model of merely renting audience attention to brands. The speaker warns that legacy brands must adapt by forming authentic, meaningful partnerships with creators, emphasizing that audiences follow people, not corporations.

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This is weird, but I just did 2 Vegas trips in 1 month. For work. But still a blast. First, I did CES, and this past week I went to Creator Economy Live. I met some internet friends and rubbed elbows with marketers from my favorite brands like Taco Bell and folks from platforms like TikTok and Meta. I joined a panel about trends in the creator economy, and the big change I'm seeing is creators are building empires, monetizing their audiences. The era of renting that audience to brands is winding down, and traditional brands better evolve and form meaningful creator partnerships. Because at the end of the day, people follow people, not companies.