Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

LinkedIn influencer marketing - 3 reasons it’s about to explode! 🤯

Name: LinkedIn influencer marketing - 3 reasons it’s about to explode! 🤯
Uploaded: 2024-08-07T05:08:38+00:00
Duration: 54 s
Channel: Brendan Gahan
Description: In this concise video, the speaker argues that LinkedIn is on the cusp of becoming a major influencer‑marketing platform. He cites three key drivers: (1)…

7 Aug 2024 · 1 min

Watch on YouTube

0:54

In this concise video, the speaker argues that LinkedIn is on the cusp of becoming a major influencer‑marketing platform. He cites three key drivers: (1) explosive user growth and engagement – the network now tops 1 billion users, has seen a 41 % jump in content sharing, and enjoys a 13.6 % year‑over‑year rise in Gen Z sign‑ups, who are especially active; (2) new creator‑focused advertising tools – “thought leader ads” that amplify influencer posts and “sponsored post tagging” that let brands tag influencers in paid content; and (3) strong marketer sentiment – 70 % of marketers report a positive ROI on LinkedIn, out‑performing YouTube and Instagram. Together these trends suggest LinkedIn is shifting from a pure professional networking site to a leading frontier for influencer marketing.

Chapters

LinkedIn captures only 5.2% of social media ad dollars and even less of influencer marketing spend. That's about to change. Here are 3 big reasons why. LinkedIn's investment in creators plus users fleeing X has boosted engagement so much so that the platform has seen a 41% increase in content sharing and recently hit 1 billion users worldwide. There's been a 13.6% year-over-year increase in Gen Z signups. And these tend to be far more active users. And they've enhanced their influencer marketing toolset. As of March, LinkedIn offers thought leader ads, which allow advertisers to promote influencer posts. Also last year, they rolled out sponsored post tagging. So with 70% of marketers believing LinkedIn delivers a positive ROI, placing it ahead of YouTube and Instagram, the platform, once a place for networking, is emerging as the next frontier for influencer marketing.