Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗷𝘂𝘀𝘁 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗕𝟮𝗕 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗽𝗼𝗿𝘁.

Name: 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗷𝘂𝘀𝘁 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗕𝟮𝗕 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗽𝗼𝗿𝘁.
Uploaded: 2025-06-12T18:54:13+00:00
Duration: 1 min 3 s
Channel: Brendan Gahan
Description: In this commentary, the speaker highlights LinkedIn’s newly released 21‑page B2B creator marketing research, emphasizing its strategic importance for…

12 Jun 2025 · 1 min

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1:03

In this commentary, the speaker highlights LinkedIn’s newly released 21‑page B2B creator marketing research, emphasizing its strategic importance for brands. Key findings include that 82% of B2B buyers say creator content directly influences their decisions, 59% trust LinkedIn as the preferred platform for such content, and video now drives 63% of buying decisions with LinkedIn video uploads up 45% YoY. Thought‑leader ads outperform conventional ads with a 252% higher click‑through rate, and 91% of buyers rely on industry influencers throughout the purchase journey. The report identifies the primary influencer groups—industry experts (55%), analysts and business leaders (43%)—and presents a six‑step framework for engaging creators, to which the speaker contributed. The speaker frames LinkedIn as being at a YouTube‑2010‑level of early‑stage opportunity, urging marketers to act now. A link to the full report is provided in the description.

Chapters

LinkedIn just released 21 pages of research and they're working with B2B creators to collaborate with Confidence Report. So if you were on the fence about LinkedIn influencer marketing, let me break down why you shouldn't be. First, let's look at the data. 82% of B2B buyers say creator content directly influences their decisions. 59% trust LinkedIn as their preferred platform for creator content. Video content is now driving 63% of buying decisions. LinkedIn video uploads increased 45% year over year. Thought leader ads delivered 252% higher click-through rates than conventional ads. 91% of B2B B2B buyers rely on industry influencers in their purchase journey. And the list goes on. And who's actually influencing so many of these B2B decisions? Industry experts lead at 55%, analysts and business leaders at 43%, then customers and employees and so on. The report also outlines a 6-step framework for engaging creators with some contributions from myself and my team, which is pretty cool. And like I referenced in that report, right now LinkedIn feels like YouTube in 2010. It is so early, so you can actually get a disproportionate amount of value right now. Check out the link to the full report in my write-up below.