Liquid death is a brilliant brand #monsterenergy #liquiddeath #liquiddeathmountainwater #brandingtip
In this commentary, the speaker explains how Monster Energy once produced a canned water product called “Tour Water” that was distributed exclusively to performers at the Warped Tour, disguising water as an energy drink. The speaker argues that this hidden product represented a missed opportunity in the emerging canned‑water market. Liquid Death, a brand emerging from the same punk‑scene culture, recognized the potential of selling environmentally‑friendly water in cans and rapidly grew to a valuation of about $700 million within four years. Meanwhile, Monster faces flat growth and increasing competition in the energy‑drink sector, and rumors suggest it may now be trying to enter the water market—though the speaker suggests it may be too late. The narrative frames Monster’s oversight as a lost $700 million chance that Liquid Death capitalized on.
