Macy's spends $13.5 million a year on its Thanksgiving parade, which started 98 years ago to promote the flagship store. Today it reaches 40 million viewers and generates roughly $50 million in advertising revenue from brands paying to participate.
It costs $13.5 million to put on the Macy's Thanksgiving Day Parade, so why do it? Macy's launched it 98 years ago. They hoped to lure customers to their new 1 million square foot storefront. First parade only got 2 sentences worth of coverage in the New York Herald, but they kept it up year after year, and now it's synonymous with Thanksgiving. So much so that other brands pay Macy's to be a part of it, and it generates $50 million in ad revenue with nearly 40 million viewers each year. Also, only a small percentage of people that watch my videos are actually following. So if you end up liking this video, consider following. It's free. You can always change your mind later.
