#maketiktoksnotads #tiktokadvertising #tiktokads #tiktokdata
24 Aug 2022 · 0 min
0:21
In this brief commentary, the speaker argues that TikTok performs poorly as a conventional advertising platform. Citing data from a recent brand summit, they note that 56% of users favor human, unpolished brand content, while 63% prefer videos featuring creators. Moreover, 43% of users report being inspired to try something new after seeing such content. The speaker concludes that brands are better off producing authentic TikTok-style videos rather than traditional ads, as this approach yields substantial rewards.
