Math ๐คฏ who thinks otherwise? #microinfluencers #influencermarketingtips #microinfluencertips2022
In this brief video, the speaker argues that marketers are typically wasting money by partnering with microโinfluencers. He cites a claim that the average cost per engagement for smaller creators is sixteen times higher than for larger creators, concluding that larger influencers are far more costโefficientโprovided the marketer can afford them.
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