Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Micro-influencers are overrated #shorts #microinfluencers #microinfluencer #influencermarketing

Name: Micro-influencers are overrated #shorts #microinfluencers #microinfluencer #influencermarketing
Uploaded: 2021-10-31T12:42:57+00:00
Duration: 26 s
Channel: Brendan Gahan
Description: In this YouTube short, the presenter challenges the common belief that micro‑influencers are the most effective option for influencer marketing. He cites…

31 Oct 2021 · 0 min

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0:26

In this YouTube short, the presenter challenges the common belief that micro‑influencers are the most effective option for influencer marketing. He cites data showing that while engagement rates decline as influencer follower counts increase, the cost per engagement does not drop proportionally. In fact, the average cost per engagement for smaller (micro) influencers is about 16 times higher than for larger influencers. Consequently, micro‑influencers can be a good fit for brands with limited budgets, but they are less cost‑effective for large brands seeking scale. The video ends with a brief call‑to‑action encouraging viewers to like and follow for more insights.

Most people think micro-influencers are the most effective influencer marketing option, but few understand that the data tells a different story. As influencers grow, their engagement declines, but their costs don't scale at the same rate. In fact, the average cost per engagement is 16 times higher for smaller influencers than it is for larger ones. If you've got a small budget, they're a great option, but for big brands, not so much. Like and follow for more!