Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

@MoriahElizabeth launched her won app. How’s it doing? #sparkapp #sparkcreativeplay #moriaelizabeth

Name: @MoriahElizabeth launched her won app. How’s it doing? #sparkapp #sparkcreativeplay #moriaelizabeth
Uploaded: 2022-11-23T20:30:45+00:00
Duration: 20 s
Channel: Brendan Gahan
Description: In a brief commentary, the speaker notes the growing trend of creators building their own brands by launching products directly to their audiences…

23 Nov 2022 · 0 min

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In a brief commentary, the speaker notes the growing trend of creators building their own brands by launching products directly to their audiences, citing Moriae Elizabeth’s recently released art-focused Spark app as a prime example. The app secured $2.5 million in funding, achieved over 125,000 downloads after a single promotional video, reached the number‑one spot in the design category, and entered the top‑100 downloaded apps overall. The speaker expresses relief that, as traditional paid advertising wanes, creators are increasingly engaging audiences directly to grow their brands.

More creators are following the MrBeast model of building their own brand. For example, Moriah Elizabeth just launched her own art-based Spark app. She raised $2.5 million, and after a single video, it already has over 125,000 downloads, reached number 1 in the design category, became a top 100 downloaded app. As paid advertising declines, I'm relieved to see creators go direct to their own audiences to build their own brands.