NFT’s+brands are missing this one thing #nft #nftutility #brandednft #nftmarketing #web3marketing
In this short monologue, the speaker argues that marketers misunderstand NFTs, reducing them to mere JPEG images or simple digital collectibles. He clarifies that an NFT is a non-fungible token—a digital certificate of authenticity—and stresses that successful branded NFT projects must deliver real utility beyond the visual token. He lists the key utility categories that add value: access to exclusive communities, interactive features such as games, shared events and experiences, token or NFT airdrops, additional NFTs, and exclusive merchandise. The speaker frames the JPEG image as only the tip of the iceberg, with the true value lying in these deeper utility layers, and invites viewers to follow for a follow‑up video on NFT utilities for brands.
