Logan Paul and KSI's Prime drink hit $25 million in first quarter sales and is projected to reach $100 million yearly. Gatorade sold $6.7 billion in 2020, making it 67 times larger. Prime just expanded to Target and the UK, but the question remains whether it can catch up in five years.
Logan and KSI just revealed massive sales numbers around Prime, but how does it compare to Gatorade? At about $2.50 a bottle, that's about $25 million in sales their first quarter and an estimated $100 million this year. But Gatorade sold about 2.68 billion bottles in 2020. At $2.50 a bottle, that's $6.7 billion in sales. So Gatorade is currently 67 times larger. But wait, Prime just got into Target and just launched in the UK, whereas Gatorade is already global. Do you think Prime can catch up to Gatorade in the next 5 years? I kind of think so.
