Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Reddit is always the origin of trends. (h/t @aninternetreference) #redditmarketing #reddittrending

Name: Reddit is always the origin of trends. (h/t @aninternetreference) #redditmarketing #reddittrending
Uploaded: 2022-06-29T13:00:08+00:00
Duration: 26 s
Channel: Brendan Gahan
Description: In this brief monologue, the speaker argues that Reddit serves as the primary source of major online trends. With roughly 200,000 sub‑communities, Reddit…

29 Jun 2022 · 0 min

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In this brief monologue, the speaker argues that Reddit serves as the primary source of major online trends. With roughly 200,000 sub‑communities, Reddit continuously generates and surfaces ideas through a hierarchical voting system. Each community votes on what should appear on its own front page, and those top posts then compete for Reddit’s overall front page. The resulting front‑page selection becomes a highly potent collection of content with strong sharing potential, which then propagates throughout the broader media ecosystem.

From Grumpy Cat to Discord, the biggest things online always start with Reddit. So you have these 200,000 communities percolating with little ideas. They all have their hierarchy of idea selection. They're all voting on what's the relevant content to be on the front page of my community. And then all of those communities compete for the front page of Reddit. And so the front page of Reddit ends up being this extremely potent set of ideas that have huge sharing potential and just flow everywhere else in the media ecosystem.