Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Ryan Holiday’s marketing secrets #shorts #marketingtipsforbusiness #marketingstrategies #marketing

Name: Ryan Holiday’s marketing secrets #shorts #marketingtipsforbusiness #marketingstrategies #marketing
Uploaded: 2022-01-15T01:06:27+00:00
Duration: 17 s
Channel: Brendan Gahan
Description: In this brief YouTube short, the hosts summarize Ryan Holiday’s core marketing insight: brands that are perceived as boring must spend heavily on paid…

15 Jan 2022 · 0 min

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0:17

In this brief YouTube short, the hosts summarize Ryan Holiday’s core marketing insight: brands that are perceived as boring must spend heavily on paid advertising to reach audiences, while brands that are interesting, provocative, or even polarizing can attract substantial free media coverage. The video contrasts the costly ad spend of traditional, bland industries like banking and insurance with the organic attention that provocative brands receive, emphasizing that controversy or uniqueness can replace paid media. The clip ends with a call to action encouraging viewers to favorite the video.

Apparently a lot of you never learned this. Ryan Holiday breaks down everything you really need to know about marketing in less than 30 seconds.
If you're boring, you have to pay a lot of money to get your advertisements in front of a lot of people, right? And that's why banks spend billions of dollars on advertising, even insurance companies.
Exactly.
So if you're boring, you pay a lot. Yes. If you're interesting or provocative, or you piss people off, you get tons of attention, and those same ads that you would normally have to pay to get people in front of, the media will report about and write about for free.
If you like this, favorite it so you don't forget it.