Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Ryan Holiday’s marketing secrets #shorts #ryanholiday #theobstacleistheway#garyvee #garyvaynerchuk

Name: Ryan Holiday’s marketing secrets #shorts #ryanholiday #theobstacleistheway#garyvee #garyvaynerchuk
Uploaded: 2021-11-18T15:35:57+00:00
Duration: 20 s
Channel: Brendan Gahan
Description: In this brief YouTube short, the hosts distill Ryan Holiday’s core marketing principle: if a brand is boring, it must spend heavily on paid advertising…

18 Nov 2021 · 0 min

Watch on YouTube

0:20

In this brief YouTube short, the hosts distill Ryan Holiday’s core marketing principle: if a brand is boring, it must spend heavily on paid advertising to reach audiences, as exemplified by banks and insurance companies. Conversely, if a brand is interesting, provocative, or even polarizing, it can attract substantial free media coverage and attention without paying for ads. The video ends with a call to favorite the content for future reference.

Apparently a lot of you never learned this. Ryan Holiday breaks down everything you really need to know about marketing in less than 30 seconds.
If you're boring, you have to pay a lot of money to get your advertisements in front of a lot of people, right? And that's why banks spend billions of dollars on advertising, even insurance companies.
Exactly.
So if you're boring, you pay a lot.
Yes.
If you're interesting or provocative, or you piss people off, you get tons of attention, and those same ads that you would normally have to pay to get people in front of, the media will report about and write about for free.
If you like this, favorite it so you don't forget it.