Scarcity = Desirability
28 Sept 2021 · 0 min
0:21
Coco Chanel made Chanel No. 5 the world's best-selling perfume by keeping it off store shelves. She handed samples to influential clients instead, and the scarcity made people want it more.
Coco Chanel made Chanel No. 5 the world's best-selling perfume by keeping it off store shelves. She handed samples to influential clients instead, and the scarcity made people want it more.
How did Chanel No. 5 become the best-selling perfume of all time? When Coco Chanel created it, she slipped it into the bags of her most connected clients. Soon women were coming to her store begging for it. At the same time, she did not put it on store shelves. Nope. By manufacturing scarcity, she made the product even more desirable. Like and follow for more.
