Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Secret to 100k newsletter subs(exclusive/not from MFM)w/@thesamparr #reddittips #newslettermarketing

Name: Secret to 100k newsletter subs(exclusive/not from MFM)w/@thesamparr #reddittips #newslettermarketing
Uploaded: 2022-03-30T15:30:06+00:00
Duration: 8 s
Channel: Brendan Gahan
Description: In this interview, Sam Parr, founder of The Hustle, explains how he grew the newsletter to its first 100,000 subscribers without paid acquisition. The…

30 Mar 2022 · 0 min

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In this interview, Sam Parr, founder of The Hustle, explains how he grew the newsletter to its first 100,000 subscribers without paid acquisition. The core strategy was creating long‑form, provocative blog posts that resonated with niche Reddit communities and then sharing them there. He describes targeting the right subreddits, crafting content that would be highly shareable, and gives a concrete example: an article exposing scams in self‑publishing that attracted nearly a million visitors in the first two months, almost all from Reddit. This organic approach ultimately helped The Hustle reach close to 2 million email subscribers before it was sold.

The Hustle, we grew to close to 2 million email subscribers when I sold it, and we grew to the first 100,000 users completely organically through blogging.
Wait, what? This is Sam Parr, fitness influencer, top 10 business podcaster, and founder of The Hustle, which is read by 2 million people each day. He knows what he's doing, so I asked, how did you get 100,000 newsletter signups for free?
Blogging and making articles go viral on Reddit. I would think about where is my audience on Reddit and what long-form articles can I write that will— they will love and share like crazy. For example, there was subreddit for people who like to self-publish books. I wrote an article about how I gamed the system and became a best-selling romance novelist by plagiarizing another author and kind of like proving that a lot of times self-publishing can be a scam. And I wanted to like call that out. And so in our first month of business, or maybe the first 2 months, we had close to a million people come to the website only through those blog posts and mostly all through Reddit.