Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

The Future Of AI... Via Instagram?

Name: The Future Of AI... Via Instagram?
Uploaded: 2023-03-15T20:21:46+00:00
Duration: 38 s
Channel: Brendan Gahan
Description: In this brief commentary, the speaker reports that the original Instagram founders unveiled a new AI-driven news application called Artifact at South by…

15 Mar 2023 · 1 min

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In this brief commentary, the speaker reports that the original Instagram founders unveiled a new AI-driven news application called Artifact at South by Southwest (SXSW). Artifact offers a personalized "For You" feed and a headlines section that surfaces recent, relevant articles. The speaker notes that AI was the overarching theme of SXSW 2023, highlighting that their agency's holding company hosted a VTuber event to illustrate the growing role of virtual influencers, which increasingly rely on AI rather than human creators. Despite the excitement surrounding the technology, the speaker emphasizes that the true magic of the event lies in spontaneous, in‑person conversations, chance encounters, and reconnecting with old friends.

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The original founders of Instagram just launched their new app at South by Southwest. Named Artifact, it's an AI-based app that provides a personalized news feed. It includes a For You page and headlines section that displays recent and relevant articles. Overall, AI was the dominant theme at South by Southwest this year. My own agency's holding company even hosted an event featuring a VTuber because it's clear that with AI, virtual influencers are becoming less reliant on humans to create meaningful interactions. Yet, as mesmerizing as all the technology and innovation was at South by, the irony is that the magic of the event is always the spontaneous conversations, chance encounters, and good times catching up with old friends.