Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

The lesson you've learned w selling to your audience? 👇@springforcreators #creatormonetization

Name: The lesson you've learned w selling to your audience? 👇@springforcreators #creatormonetization
Uploaded: 2022-07-20T13:30:01+00:00
Duration: 26 s
Channel: Brendan Gahan
Description: In this brief monologue, the speaker highlights the biggest mistake creators make with merchandise: offering stale, generic products that repeat year…

20 Jul 2022 · 0 min

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0:26

In this brief monologue, the speaker highlights the biggest mistake creators make with merchandise: offering stale, generic products that repeat year after year, like a mall store with unchanged inventory. He advises creators to think about content and commerce simultaneously, ensuring that merch reflects the creator’s current content and audience interests. Simple logo‑only t‑shirts are unlikely to succeed; instead, creators should seek fresh, relevant product ideas that align with their brand and keep the offering dynamic.

What's the single biggest mistake creators make with merch? Imagine going to a mall and you go to Macy's and it's the exact same stuff for the last year. You can apply that old kind of school merchandising, thinking about the content, thinking about the product. What we try and encourage is thinking about the two at the same time, content and commerce together. I think that's the best advice. People who put a logo on a t-shirt, it's probably not going to work. And therefore we've got to get beyond that and think about the bigger opportunity. You've got to keep that freshness.