LinkedIn video viewership is up 36% year-over-year and generates 1.4× more engagement than other formats. Early creators who shift from consuming to making video see inbound business inquiries, partnerships, and expanded networks. The platform rewards those who produce what audiences actually want to watch.
We spend 2.5 hours a day scrolling, but here's what most people are missing. LinkedIn video is having a moment. Video viewership is up 36% year over year. Video creation is growing twice as fast as any other format, and videos get 1.4 times more engagement. This is a huge opportunity because when a platform prioritizes a format, early creators get a disproportionate amount of value. I know that when I switched from being a consumer on LinkedIn to a creator, a ton of doors opened up for me. I got inbound business, I built partnerships with emerging vendors, got invited to amazing events, and met incredible people. Now, with over a billion users and video engagement exploding, this opportunity is too massive to pass up. So here's my advice: don't just consume what others create, but create what others want to consume. By participating and being a creator, you get your perspective out into the world, build credibility, and open doors.
