Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

The origin of ‘I’m going to Disney world during #superbowl ht @MyFirstMillionPod #mfm #superbowlads

Name: The origin of ‘I’m going to Disney world during #superbowl ht @MyFirstMillionPod #mfm #superbowlads
Uploaded: 2023-02-10T16:38:28+00:00
Duration: 33 s
Channel: Brendan Gahan
Description: The clip explains how the iconic phrase "I'm going to Disney World" originated from a dinner conversation between Disney CEO Michael Eisner and famed…

10 Feb 2023 · 1 min

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The clip explains how the iconic phrase "I'm going to Disney World" originated from a dinner conversation between Disney CEO Michael Eisner and famed aviators Dick Rutan and Jeana Yeager. When asked about their next adventure, Rutan quipped he would go to Disneyland. Eisner’s wife saw marketing potential, prompting Disney to strike a deal with each Super Bowl quarterback, offering them a trip to Disney World in exchange for saying the line. This strategy turned the phrase into a staple of Super Bowl advertising and linked the biggest sports event with Disney’s brand.

Chapters

What are you doing next? The Super Bowl. The biggest event in sports. I'm gonna go to Disney World! And the biggest event in advertising, especially for Disney. Wait a minute, Disney World? How did that become a thing? It all started with a dinner conversation between Disney CEO Michael Eisner and two world-famous aviators, Dick Rutan and Jeana Yeager. When asked what they would do next, Dick replied, "I'm going to Disneyland." Eisner's wife thought that was a brilliant idea for a marketing campaign. Disney immediately signed a deal with each quarterback in the Super Bowl and a trip to Disney World to say the magic words which since become synonymous with the biggest event in sports.