Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

The secret brand strategy w @Julian Cole | Strategy Trainer #brandstrategy #brandstrategy101

Name: The secret brand strategy w @Julian Cole | Strategy Trainer #brandstrategy #brandstrategy101
Uploaded: 2022-07-11T13:00:25+00:00
Duration: 27 s
Channel: Brendan Gahan
Description: In this brief segment, the speaker introduces a concise "1-2-3" brand strategy model popularized by renowned brand strategist Julian Cole. The model…

11 Jul 2022 · 0 min

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0:27

In this brief segment, the speaker introduces a concise "1-2-3" brand strategy model popularized by renowned brand strategist Julian Cole. The model defines a strategy as comprising two distinct points of view—the business perspective and the consumer perspective—and three essential elements: the goal, the problem, and the solution. This framework is presented as a simple, actionable way for companies, like Disney, to develop and articulate their brand strategy. The speaker ends with a call to follow for more conversations on branding.

Do you want to see the dead simple 1-2-3 strategy that companies like Disney use to develop their brand? This is Julian Cole, big-time brand strategist, and he shared his secrets. So the way that I define a strategy is a strategy is a 1-2-3. One strategy contains two points of view, so the business point of view and the consumer point of view. Then it has three elements to it. It's got the goal, problem, and the solution. That is what encapsulates a strategy. Follow for more of our conversations.