Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

The secret to brand communities w @strategytips #brandstrategy #socialstrategy #communitybuilding

Name: The secret to brand communities w @strategytips #brandstrategy #socialstrategy #communitybuilding
Uploaded: 2022-08-06T13:00:05+00:00
Duration: 38 s
Channel: Brendan Gahan
Description: In this segment, the speaker argues that most brands misunderstand community building by treating it as a front‑end advertising tool. He emphasizes that…

6 Aug 2022 · 1 min

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In this segment, the speaker argues that most brands misunderstand community building by treating it as a front‑end advertising tool. He emphasizes that the true power of a brand community resides in the backend—specifically in customer service and product retention. He illustrates his point with a copywriting AI company that runs a highly active Facebook group where members share valuable content, demonstrating that community value emerges from ongoing engagement rather than initial acquisition. The speaker cautions marketers against expecting community growth to function like a traditional ad funnel and directs listeners to a longer conversation with Julian for deeper insights.

Chapters

What do you think most brands get wrong when it comes to building a community? Where community is strongest is actually on the back end. And when you think of like customer service or retention of products, I think that's where it really plays a role. And so for me, you know, I just signed up to a copywriting AI. Now they've got like a Facebook group and community there that's been like phenomenal. Of people like sharing stuff. Now that's not advertising on the front end, and I think a lot of marketers see it as advertising. We'll build a big community and get all these new people in. It doesn't work like that. If you dug this, check out the playlist of my full conversation with Julian.