Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Thoughts on this approach? 👇 #mrbeastmerch @springforcreators @brendangahan #monetizationontiktok

Name: Thoughts on this approach? 👇 #mrbeastmerch @springforcreators @brendangahan #monetizationontiktok
Uploaded: 2022-07-28T13:15:00+00:00
Duration: 29 s
Channel: Brendan Gahan
Description: MrBeast tests everything on YouTube. Apply that same approach to merch: treat each video as a product launch, experiment with designs and marketing, let…

28 Jul 2022 · 0 min

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MrBeast tests everything on YouTube. Apply that same approach to merch: treat each video as a product launch, experiment with designs and marketing, let content drive sales. The feedback loop makes both stronger.

If you look at some of the methodology that MrBeast has on YouTube, where it's testing thumbnails, testing different titles, testing content, I think you've got to think about commerce in a very similar way. Create a new piece of commerce, a new product based on every single video you ever launch. If you understand that your content is doing really well, why not supplement and be able to add products in this concept of content and commerce being converged and interplaying with each other? If you think like that, I think that's the test and iterate success approach.