Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Tiktok ad effectiveness #shorts #tiktokads #tiktokadvertising #socialmediamarketing #socialmediatips

Name: Tiktok ad effectiveness #shorts #tiktokads #tiktokadvertising #socialmediamarketing #socialmediatips
Uploaded: 2021-11-13T13:57:33+00:00
Duration: 25 s
Channel: Brendan Gahan
Description: In a recent TikTok brand summit, the platform shared exclusive advertiser data revealing that 56% of users favor brands that post human, unpolished…

13 Nov 2021 · 0 min

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In a recent TikTok brand summit, the platform shared exclusive advertiser data revealing that 56% of users favor brands that post human, unpolished content, while 63% prefer brands that feature creators in their videos. Moreover, 43% of users reported being inspired to make a purchase after seeing such content. The speaker concludes that brands that produce authentic TikTok-style videos, rather than conventional ads, receive significantly higher engagement and conversion benefits.

TikTok just released some shocking data exclusively to advertisers. In a recent brand summit, they revealed that 56% of users prefer brands that publish human, unpolished content, and 63% prefer it when brands show creators in their videos. And the platform's wildly effective, inspiring 43% of users to actually make a purchase. In short, brands that make TikToks, not ads, are handsomely rewarded.