TikTok friend’s feed is going after market share #instagramvstiktok #tiktokgrowth #socialmedia
10 Jul 2022 · 0 min
0:19
In this brief commentary, the speaker explains how TikTok’s original For You Page (FYP) drove early growth by surfacing content regardless of personal connections, but the platform is now pivoting. TikTok has introduced a new "Friends Feed" that surfaces posts from a user’s contacts, explicitly encouraging connections with known people. This move signals a strategic shift toward a more traditional social networking model, aimed at eroding Instagram’s market share by making TikTok a destination for both discovery and personal social interaction.
