Tiktok just surpassed them in watch time so what does that mean for tv ๐ฌ #youtube #advertisingtiktok
In a brief commentary, the speaker notes that YouTube is targeting traditional TV advertising revenue, citing its Brandcast presentation where the platform positioned itself as a mainstream media channel. YouTube claims to reach 96% of the U.S. population, deliver a higher return on investment (ROI) than TV, and reports that viewers are 34% more likely to value storytelling over cinematic production quality, suggesting that the message of a video matters more than its visual polish.
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