Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Tiktok vs Amazon- who is best?👇 (h/t @springforcreators) #socialcommerce #springforcreators

Name: Tiktok vs Amazon- who is best?👇 (h/t @springforcreators) #socialcommerce #springforcreators
Uploaded: 2022-07-25T13:00:00+00:00
Duration: 28 s
Channel: Brendan Gahan
Description: In this segment, the speaker argues that TikTok's recommendation algorithm functions as a highly effective product‑discovery engine, surpassing even…

25 Jul 2022 · 0 min

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0:28

In this segment, the speaker argues that TikTok's recommendation algorithm functions as a highly effective product‑discovery engine, surpassing even Amazon in its ability to surface items users didn’t know they wanted. The speaker frames product discovery as an unsolved problem in Western e‑commerce, claims Amazon has not yet mastered personalized discovery, and envisions a future where buying products feels as engaging and serendipitous as watching TikTok videos, allowing users to discover items they love without prior intent.

You know, I think it's fair to say TikTok's algorithm is such a powerful recommendation engine, right? If you think about one of the unsolved things in the West is discovery of product. Even Amazon hasn't figured out discovery, right? It hasn't figured out how to tell you what you want yet. So, you know, if you kind of morph to this hypothetical world where it's not just products that you might need, but actual products that you really love in the same way you watch a TikTok video, you kind of feel good about it. I'm interested in stuff that I never knew I was going to be interested in.