Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Tiktok’s future is not what you think it is?!🤯🤯 #livestreaming #tiktoklive #douyin #tiktoklivestream

Name: Tiktok’s future is not what you think it is?!🤯🤯 #livestreaming #tiktoklive #douyin #tiktoklivestream
Uploaded: 2022-08-26T13:15:00+00:00
Duration: 25 s
Channel: Brendan Gahan
Description: In this commentary, the speaker argues that TikTok's long‑term growth will come from live streaming rather than its well‑known short‑form video format…

26 Aug 2022 · 0 min

Watch on YouTube

0:25

In this commentary, the speaker argues that TikTok's long‑term growth will come from live streaming rather than its well‑known short‑form video format. Citing Douyin—the Chinese counterpart that is years ahead—as evidence, the speaker notes that live streaming has become as significant as short video in that market. TikTok is responding with heavy investment: launching paid live subscriptions, integrating social commerce, enabling digital gifting, adding live gaming comparable to Twitch, and even beta‑testing a desktop live experience. The central claim is that these streaming initiatives will drive TikTok’s future expansion.

Short-form video is not TikTok's future. In fact, going live is the growth area. We know this because of Douyin. They're a few years ahead of TikTok, and live streaming is just as big as video. And TikTok is making heavy investment in this space to push users towards live. They've rolled out paid live subscriptions, social commerce, digital gifting, and live gaming similar to Twitch. They're even beta testing desktop live. In short, an investment in streaming will be the key to long-term growth.