Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Top 3 brand strategy book recos via @strategytips @brendangahan #juliancole #brandstrategy101

Name: Top 3 brand strategy book recos via @strategytips @brendangahan #juliancole #brandstrategy101
Uploaded: 2022-08-04T13:15:00+00:00
Duration: 32 s
Channel: Brendan Gahan
Description: In this brief YouTube segment, the speaker addresses aspiring advertising strategists, asking what skills and reading material they should pursue. He…

4 Aug 2022 · 1 min

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In this brief YouTube segment, the speaker addresses aspiring advertising strategists, asking what skills and reading material they should pursue. He recommends four core resources: the free JWT Guide to Planning PDF, the book "Truth, Lies, and Advertising," Byron Sharp’s "How Brands Grow," and the IPA’s research paper "The Long and Short of It." He frames these as essential starting points for anyone entering the field and invites viewers to contribute additional titles they consider valuable.

Chapters

What skills should people study, or books would you recommend people read as they explore getting into advertising? I can talk to like the advertising strategist, and I would say the very first book that you should read is the JWT Guide to Planning, which is actually a free PDF. There's another one called Truth, Lies, and Advertising, and then I would say Byron Sharp's book on How Brands Grow, and then the IPA paper, which is the industry body in England, released a paper called The Long and Short of It. For those of you in advertising, what books do you think should be added to this list.