Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Want to see the secrets TikTok shares with brands? YouTube #shorts

Name: Want to see the secrets TikTok shares with brands? YouTube #shorts
Uploaded: 2021-01-21T03:45:03+00:00
Duration: 35 s
Channel: Brendan Gahan
Description: In this short, the speaker reveals TikTok’s proprietary content framework for brands, called the Flicker, Flash, and Flare strategy. Flicker refers to…

21 Jan 2021 · 1 min

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0:35

In this short, the speaker reveals TikTok’s proprietary content framework for brands, called the Flicker, Flash, and Flare strategy. Flicker refers to reactive, daily‑trend participation (e.g., Red Bull joining the Bike Life trend). Flash denotes proactive, planned content with a repeatable format (e.g., Red Bull’s “give you wings” extreme videos). Flare represents a brand’s flagship engagement moments, such as large‑scale hashtag challenges or influencer collaborations (e.g., Red Bull’s dancer Style Challenge). The speaker suggests that any brand, even Fortune 500 companies, can adopt this three‑pronged approach to maximize TikTok performance.

Chapters

Do you want to know the advice TikTok gives exclusively to brands? TikTok tells brands to develop content based on what's called the Flicker, Flash, and Flare strategy. Flicker content is meant to be reactive, like participating daily trends. For example, when Red Bull posted this video to participate in the Bike Life trend. Flash content is proactive and planned, usually with a consistent format. In the case of Red Bull, that'd be their extreme "give you wings" videos. And Flare content is meant to be your big engaging moment. These could take the form of a big branded hashtag challenge or influencer collaboration. For example, Red Bull did a dancer Style Challenge. So now you can use the same strategy as Fortune 500 brands.