Web3 creators earn money directly through creator coins, individual tokens that let supporters back smaller creators and profit from their growth. DeSo, a decentralized social blockchain, lets users post like Instagram but with money-native features built in.
Instagram may give you clout, but it doesn't get you paid. Web3 changes that forever. With Web3, users are owners. So what does that look like? DeSo, a decentralized social blockchain, provides a glimpse. The founder believes that creator coins are going to create new revenue streams and encourage new user discovery.
When you use any app to access DeSo, you can do a lot of the same things you do on a traditional social network, like you can post. You can also do stuff with money, and you have new ways to monetize that kind of arise. And so these new kind of like money native blockchain-native business models for creators making money. And if you allow a percentage of that to flow to the coins, then suddenly it's kind of like you unbundled the equity of a company like Facebook into like each creator's coin. And if you play all of that out, suddenly it makes it a lot easier for really awesome smaller creators to get discovered. Because when you create that kind of loop of like, oh, if they become big, cash flows will flow to their coin from their monetization on the platform. And those cash flows will be big if they're popular. Suddenly you want to back the smaller creator who you recognize as awesome, but that nobody else really knows about.
In short, Web3 is going to reward users monetarily for the value that they create.